Just like many other industries, the printing industry too has evolved in the last few years. We live in a digital age in which the printing industry has to fit into the innovative communication channels that evolve at a spectacular pace.
There were days when printing job was assumed to be about only selling products offline; these days printing companies are expected to just not sell but offer solutions and services to their customers. In the printing arena, the need of servicing customers gave birth to web2print techniques.
Here are some of the pertinent roles played by online web2print techniques:
Customer is literally the king here
Web2print technique has made the life of consumers easy as now they can give printing orders online 24/7 from anywhere in the world. It allows customers to design their own various artworks such as personalized cards, brochures, letterheads and other stationeries from indefinite templates inbuilt in the designing software’s. The technique involves customers at every stage of printing, and more importantly, in the pre-process stage of printing, as it helps them to make any last minute copy or artwork changes before giving it for final print.
Design your stationery
The customers get the leverage of designing all their stationeries the way they want depending on their marketing budget and artwork requirements. There are many ready to use product configuration software’s available in the market, which assists print customers to create designs for their branding.
Some of the known product configuration software’s in the commercial printing business are:
1. ‘Design ‘n’ Buy’.
This particular simple and user friendly software allows customers to design their own marketing material such as letterheads, business cards and other stationeries. They can also choose any of the available inbuilt design templates. ‘Design ‘n’ Buy is one of the few successful Magento Open source ecommerce platforms preferred by many.
For using Sistrade, you don’t require intense IT skills; it has a quick responsive platform along with offering flexibility of choosing any product design from the inbuilt catalogues. The online product designer is developed using HTML5 that can run on any device. This brings confidence to customers and printing companies for the final output of the prints to be of superior quality.
All the software’s are intangible and you come to know of its functionality only after using them. So explore more of these product configuration software’s and make the best of them.
Key solutions to Printing companies
Printing companies provide e-commerce platform to their customers sufficing their printing needs in the best possible way. With the help of web2print technique, they can track all their orders online and thereby, create many new business opportunities too. Many printing companies have become resourceful due to web2print techniques and have now started including email marketing and other cross media services in their books. With the objective of staying ahead in the competition, most of the printers have started utilizing web2print techniques.
The print customers get comprehensive control over the printing job. They can reduce cost of printing by comparing price offerings from various printers online. Customers can manage their brands comfortably as they are involved in every step of printing. Web2print technique helps in reducing inventory and administrative cost largely as less paper is used in the process and there is hardly any in-person meetings required except at the time of delivering the order. Web2print technique leaves no gap of bad debts, as it allows online payment from the customers.
Web2print technique has benefitted many printers and customers all over the globe in respective ways. Many companies and printing companies have started taking their printing precinct online as the benefits of web2print technique received by both (companies and printing companies) have proved to be credible.